Paste the platform’s snippet into the school’s custom code (For developers → Custom code, HTML tab), and the platform starts
sending conversion events to it automatically. No additional code is needed. Changes take effect after
a page reload; the code in the field is limited to 3000 characters.
Meta Pixel (Facebook)
Google Analytics (GA4)
Yandex Metrica
VK Ads
Accuracy and transparency
No duplicates
A purchase is sent once per invoice: an on-device guard plus
eventID / transaction_id
for deduplication on the Meta and GA4 side.Real money only
Amounts and currencies come from the invoice (ISO 4217); internal points do not distort revenue and ROAS.
Fully transparent
Events are regular
document events: you can see them in the console and intercept them with your own code.Event list
Each event is dispatched as aCustomEvent on document (data is in event.detail), so
you can intercept it with your own code for any other platform.
Sign-up
event
Registration of a new account via email or phone. The event is not sent when signing in via social networks (VK, Telegram)
or OTP, because these methods do not yet distinguish a new user from a returning sign-in.
Lead (onboarding form)
event
The user filled in the onboarding form (name and personal data). No
event.detail.Course view
event
Course page view.
Demo lesson opened
event
A demo lesson is opened from the course page.
Free course enrollment
event
Enrollment in a free course.
Checkout initiated
event
The user proceeds to checkout (a pricing plan is selected).
Purchase
event
Successful invoice payment. Sent once per invoice: resending on the same device
is blocked for 90 days by the invoice uuid, and if the page is opened late (another device,
a link from an email, more than 5 minutes after payment), the event is not sent at all.
Course completion
event
The user completed a course.
Updated: 2026-09-25 14:33 UTC