Setup
Paste the standard Meta Pixel snippet with your Pixel ID into the school’s custom code (For developers → Custom code, HTML tab). The platform detectswindow.fbq and starts sending events automatically.
Events sent
Conversion events are mapped to Meta standard events (which support automatic ad optimization) and two custom events:Sign-up
track
Registration of a new account. The
registration_method parameter is email or phone.Lead (onboarding form)
track
The onboarding form is filled in.
Course view
track
Course page view. Parameters:
content_type: 'product', content_ids.Demo lesson opened
trackCustom
A demo lesson is opened. Parameters:
content_ids, lesson_id. A custom event:
you can set up a custom conversion for it in Events Manager.Free course enrollment
track
Enrollment in a free course. Parameter:
content_ids.Checkout initiated
track
Proceeding to checkout. Parameters:
num_items, content_ids.Purchase
track
Successful payment. Parameters:
value, currency (ISO 4217), content_type, content_ids.
The invoice uuid is passed as eventID: Meta itself merges duplicates with the same eventID
within 48 hours. The event is not sent for payments in internal currencies (points), because
Meta requires a real currency.Course completion
trackCustom
Course completion. Parameter:
content_ids. A custom event.Updated: 2026-09-25 14:33 UTC