Yandex Metrica

Setup

Paste the standard counter snippet into the school’s custom code (For developers → Custom code, HTML tab) and also specify the counter number in window.YM_ID — the platform needs it to call reachGoal:

<script>
    // ... standard Yandex Metrica counter snippet ...

    window.YM_ID = 12345678; // your counter number
</script>

Goals

In the counter settings, create JS goals with the following identifiers:

Registration of a new account.

Lead (onboarding questionnaire)

reachGoal

The onboarding questionnaire has been completed.

Course view

reachGoal

A course page view.

Demo lesson opened

reachGoal

A demo lesson has been opened.

Free course enrollment

reachGoal

Enrollment in a free course.

Checkout started

reachGoal

Proceeding to payment.

Purchase

reachGoal

Successful payment. Goal parameters: order_price, currency (not passed for internal currencies).

Course completion

reachGoal

Completion of a course.

Updated: 2026-09-25 14:33 UTC

Customization

Analytics

Setup

Goals

Lead (onboarding questionnaire)

Course view

Demo lesson opened

Free course enrollment

Checkout started

Purchase

Course completion

​Setup

​Goals

​Sign-up

​Lead (onboarding questionnaire)

​Course view

​Demo lesson opened

​Free course enrollment

​Checkout started

​Purchase

​Course completion

Setup

Goals

Sign-up

Lead (onboarding questionnaire)

Course view

Demo lesson opened

Free course enrollment

Checkout started

Purchase

Course completion