VK Ads

Setup

Paste the standard VK Ads pixel snippet into the school’s custom code (“For developers” → “Custom code”, HTML tab) and additionally specify its ID in window.VK_PIXEL_ID:

<script>
    // ... standard VK Ads pixel snippet ...

    window.VK_PIXEL_ID = 3456789; // your pixel ID
</script>

Goals

In your VK Ads account, create goals with the following IDs (the same as for Yandex Metrica):

A new account is registered.

Lead (onboarding questionnaire)

reachGoal

The onboarding questionnaire is completed.

Course view

reachGoal

A course page is viewed.

Demo lesson opened

reachGoal

A demo lesson is opened.

Free course enrollment

reachGoal

Enrollment in a free course.

Checkout started

reachGoal

The user proceeds to checkout.

Purchase

reachGoal

Successful payment. value is passed — the payment amount (not passed for internal currencies).

Course completion

reachGoal

A course is completed.

Updated: 2026-09-25 14:33 UTC

Customization

Analytics

Setup

Goals

Lead (onboarding questionnaire)

Course view

Demo lesson opened

Free course enrollment

Checkout started

Purchase

Course completion

​Setup

​Goals

​Sign-up

​Lead (onboarding questionnaire)

​Course view

​Demo lesson opened

​Free course enrollment

​Checkout started

​Purchase

​Course completion

Setup

Goals

Sign-up

Lead (onboarding questionnaire)

Course view

Demo lesson opened

Free course enrollment

Checkout started

Purchase

Course completion